Hero Sandwich Bar: Victoria’s Italian Sandwich Pop-Up Settles in Quadra Village

Before you go

★★★★☆ 4.6 · 56 Google reviews

Photos by Brandon Robbins · Hero Sandwiches & Deli · Jan Lim · Brieanne Elise via Google

Brandon Robbins ★★★★★

I was excited to visit this new shop that opened in my neighbourhood. I learned it’s original and had to try it for myself. I wasn’t the only one with…

Brieanne Elise ★★★★★

I’ll be honest from the jump. The incredible person behind Hero is a pal. So, am I biased as to how amazing Hero is? Sure. But hear me out. I’m…

Yulianna Shirokaya ★★★★★

Delicious sandwiches! I’ve tried two sandwiches (number 6 and 12), both were so flavourful! Cannoli was out of this world!! Can’t wait to go back and try more sandwiches and…

P33 ★★★★★

As a huge fan and supporter of Hero going back to the very first pop-up, I really can't express just how thrilled I am that they finally found a brick…

Tarn Tayanunth ★★★★★

People need to be more understanding — they just opened and are still figuring a lot out. Leaving a one-star review because they sold out isn't kind. Give them some…

Reviews shown as returned by Google, sorted by relevance. Unedited.

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YumYak's take

Julie Gauthier’s Italian sandwich pop-up, now a shop and deli in Quadra Village.

Quick verdict

Hero Sandwich Bar opened its first permanent shop on Oct. 2, 2026, at 1002 Hillside Ave., the former Gigi’s Cafe. Owner Julie Gauthier started Hero as a pop-up in 2022, building it around the Italian sandwiches she missed from Ottawa. The menu has grown from two sandwiches to 14.

  • Order: The Classic Hero or the Mort Pesto Panino
  • Best for: A weekday or weekend lunch in Quadra Village
  • Skip if: You are arriving late in the afternoon; sandwiches sell until they run out

Official site

The background

Victoria Buzz reports lineups around the block at the first pop-up in 2022 and sell-outs on opening weekend. Gauthier plans to open at 9 a.m. with melts, cannoli and coffee and bring the full menu on at 10:30 a.m. She also plans to add deli counter sales, including mortadella by the pound, olives, fior di latte and burrata.

Illustrative AI food photo: an Italian sub layered with cured meat, tomato and lettuce
An Italian deli sandwich, illustrated after Hero Sandwich Bar.

What to order

  • Classic Hero or Spicy Hero, the two pop-up originals, on a semolina roll
  • Mort Pesto Panino: mortadella, stracciatella, Castelvetrano olives and peperoncini, on ciabatta
  • A melt, such as the Hot Honey Salami Melt or Spicy Turkey Melt

Menus change, so treat these as examples, not promises.

Plan your visit

Melts, cannoli and coffee start at 9 a.m., and the full menu comes online at 10:30 a.m. The owner sold out on both Saturday and Sunday of opening weekend, so go early.

FAQ

When does Hero Sandwich Bar serve its full menu?

From 10:30 a.m. Before that, it serves melts, cannoli and coffee, per the owner.

Is Hero Sandwich Bar open Monday?

No. The Google listing shows Wednesday to Sunday, 9 a.m. to 3 p.m.

Sources

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Hours and prices were checked against these sources on Oct. 31, 2026. Hours may change, so call ahead to confirm.

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YumYak curates from public sources, press releases and community reviews. We haven’t visited these spots ourselves — always check the restaurant’s own channels for hours and prices.